Soldiers are issued with a considerable amount of kit by the army when they join, but they also want and need additional accessories that Royal Anglian Direct has been equipping them with since 2019. Royal Anglian Direct is quick and cost effective and understands what our soldiers require, be it combat clothing, sports kit, ceremonial items or commemorative pieces.  The company complies with all MOD guidance when trading with our cap badge, unlike some others and there is a profit share arrangement in place that returns money to RHQ to allocate back to the Regiment. 

Royal Anglian Direct is the official e-commerce website of The Royal Anglian Regiment. All items selected and contained within the site have been formally approved and signed off by the Regiment. The operation of the site is the responsibility of AMMO & Company Ltd to whom these responsibilities have been outsourced. The operation is run by a joint Royal Anglian and AMMO Management Committee who will ensure that the stock meets the needs of soldiers and veterans. The profit share of sales is passed by AMMO & Company Ltd to the Royal Anglian Regimental Benevolent Charity, and is used to support the welfare and benevolence activities of the Regiment.